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| 2. |
- Witell, Lars, 1972-, et al.
(författare)
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Managerial recommendations for service innovations in different product-service systems
- 2010
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Ingår i: Introduction to Product-Service Systems design. - London : Springer. - 9781848829084 ; , s. 237-259
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Bokkapitel (refereegranskat)abstract
- In order to meet the increasingly complex needs of customers and to respond to decreasing product margins, typical product manufacturers have developed a growing interest in extending their service business. The extension of the service business requires a systematic development of innovative services. Unfortunately, in business practice it has been observed historically that manufacturing companies often fail to develop services systematically. Some customers asked for services and these desires were often fulfilled. Thus, the extension of the service business reflects a rather unstructured service innovation approach, which has not been consciously pursued. Rather than developing more formal structures to elicit ideas for new services, it is mostly performed ad hoc. Only a limited number of firms use formal approaches to service innovation and have implemented necessary determinants to success. Furthermore, the innovation of services in manufacturing companies captures two specific idiosyncrasies. First, manufacturing companies have to balance product and service innovations. Second, services can be either developed during the product development process or during the product usage. The major challenge to success in innovating services is to combine specific product-service systems with the right service strategy and way to develop service innovations.
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| 3. |
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| 4. |
- Gustafsson, Anders, 1964-
(författare)
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The Quest to Capture Service Logic
- 2014
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Ingår i: Legends in Marketing. - : Sage Publications. - 9788132110026
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Bokkapitel (refereegranskat)
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| 5. |
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| 6. |
- Blomqvist, O., et al.
(författare)
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Non-geometric Plackett-Burman Designs in Conjoint Analysis - A Way to Improve Predictions
- 1998
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Ingår i: INFORMS.
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Bokkapitel (refereegranskat)abstract
- In their paper they use a non-geometric design to generate the concepts. Non-geometric designs represents a class of orthogonal designs that when the assumption of effect sparsity is valid, i.e. that only a few of the attributes actually influence the respondents' preferences, provide an opportunity to analyze interactions between attributes as well as the attributes themselves. In this article the use of non-geometric Plackett-Burman designs for conjoint analysis is advocated. Also, a procedure based on restricted all subsets regression for taking advantage of the special characteristics of the non-geometric designs is proposed and demonstrated using data from a conjoint study performed on cellular phone antennas in Sweden. Blomkvist, Ekdahl and Gustafsson also conducted a Monte Carlo simulation to further illustrate the properties of the proposed procedure and the use of non-geometric Plackett-Burman designs for conjoint analysis
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| 7. |
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| 8. |
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| 9. |
- Edvardsson, Bo, et al.
(författare)
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Customer Integration in Service Innovation
- 2010
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Ingår i: The handbook of Innovation and Services. - Cheltenham : Edward Elgar Publishing. - 9781849803304 - 9781847205049 ; , s. 301-317
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Bokkapitel (refereegranskat)
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| 10. |
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